GEMS Brand Identity

GEMS stands for Genomics & Eco-evolution of Multi-Scale Symbiosis. The main idea of the research is the nested and overlapping nature of living systems. The scientists wanted the logo and pattern to reflect this idea. Some of the organisms they research include viruses, bees, and clover. I borrowed the purple color from the clover for the color scheme and showed the nesting and overlapping idea with the oval shape in both the logo and pattern.